WELCOME TO COVET

CONFIDENCE EVERYONE DESIRES.

WE ARE COVET.

We offer Permanent Make-up treatments and teach you how to become your own boss.

At Covet, we have made thousands of women feel more confident by enhancing their natural beauty with permanent makeup. After years of experience, we now educate others on how to build a powerful beauty business by providing them with the knowledge and support we craved when starting.

XOXO,
Cassandra & Taylor

THE ACADEMY

Start your own Business with our Permanent Makeup Education and Coaching.

THE BEST INVESTMENT YOU WILL EVER MAKE IS IN YOURSELF.

Treatments

Take back your time with Permanent Make-Up.

Microblading

Microshading

LIP BLUSH

EYELINER

TATTOO REMOVAL

PLASMA FIBROBLAST

Treat yourself

Let Us Take Care Of You

FEATURED WORK

Experience an effortless morning with Permanent Makeup.

What They Are Saying

OUR PROCESS

At Covet Beauty Studio we know you aspire to be a more confident woman. In order to be that way, you need an effortless look. The problem is you don’t do anything for yourself, which makes you feel undesirable. We believe that you deserve to be pampered. We understand that on treatment day you may feel overwhelmed with excitement and nerves.

That’s why we offer our clients a personalized permanent makeup experience. Rest assured, we will not allow any questions to go unanswered. First, we’ll discuss your desired outcome. Then we’ll tailor your dream look based on your bone structure and face shape. During the treatment, we will ensure you are comfortable and at ease.

Your satisfaction is our top priority so we will make sure we have your approval each step of the way. So make yourself a priority, so you can stop feeling undesirable and start living life with confidence.

LOOKING FOR SUPPLIES?

EVERYTHING YOU NEED TO GET GOING.

FOLLOW COVET BEAUTY ON INSTAGRAM

Cassandra: @COVETBEAUTYSTUDIO
 Taylor:
 @COVETBEAUTYSTUDIO_ACADEMY

All I have to say is, THANK YOU to all of my clients for always accepting me for me! I wouldn't love my job as much as I do without each and every one of you and your different personalities; different is good!!!!!!

Are you in the beauty industry? SHARE THIS with your favorite client😂🤍

#sandiegobeauty #sdbeauty #sandiego #losangeles #sd #la #fyp #smallbusiness #sdsmallbusiness #Sdmom #sdbusiness #sandiegomom #sandiegonightlife #gaslamp #pacificbeach

AN EXAMPLE OF A STUDENT TRANSFORMATION.

The best way I can convey how I help my students is through stories and examples.

Resonate with this at all? Want these results for yourself? DM me "Lets chat!" to book a free call with me today!

#businesscoaching #pmutraining #sandiegopmu #sandiegobeauty #sandiegobrows #sandiegobotox #sandiegoplasticsurgery #sandiegonurse #sandiego #fyp

Do you really LOVE what you do?

They say do what you love and you'll never work a day in your life. You already love beauty and permanent makeup, so
why not turn your passion into profits?

We're here to get you started-and support you every step of the way. Its time to turn your dreams into a reality! Financial freedom, a flexible schedule, and more time with your family… your job
can finally bring you the lifestyle you've been craving!🤩🤩

Gimme a ❤️ if this resonated with you!

#makeup #micropigmentation #ombrebrows #powderbrows
#tattoo #browsonfleek #pmuartist #pmubrows
#semipermanentmakeup #phibrows #microbladingeyebrows

Do you really LOVE what you do?

They say do what you love and you'll never work a day in your life. You already love beauty and permanent makeup, so
why not turn your passion into profits?

We're here to get you started-and support you every step of the way. Its time to turn your dreams into a reality! Financial freedom, a flexible schedule, and more time with your family… your job
can finally bring you the lifestyle you've been craving!🤩🤩

Gimme a ❤️ if this resonated with you!

#makeup #micropigmentation #ombrebrows #powderbrows
#tattoo #browsonfleek #pmuartist #pmubrows
#semipermanentmakeup #phibrows #microbladingeyebrows

Living in San Diego, we LOVE the sunny weather everyday! Unfortunately as brow artists, we are forced to feel the opposite😭

UVA and UVB rays are a definite NO NO for your client’s brows. The new pigment cannot be exposed to the sun, or fading will happen much quicker.

You want to advise your clients to stay out of the sun for two weeks. Most importantly, no tanning!

The pigment lives in a special place in your skin. It’s the location where your basal cells create new skin cells; the important skin cells regarding blading are called melanocytes. Melanocytes are the cells that when activated by UV light, secrete melanin, which is what determines our skin tone/color. The skin cells will absorb the pigment. If your client tans or has too much sun exposure, then the melanocytes cause the pigment to float up to the top area of the epidermis and then the color will appear dull or faded. The tint from the sun is bad for the pigment. Also advise your client to not use greasy sunscreen.

After the brows have healed (2+ weeks) It's important to apply sunscreen to them when you're in the sun for an extended period of time.

After the healing process, we also have recommendations for brow sunscreen to make your new brows last longer, send us a DM for the link!

I’d love to hear your thoughts on this in the comments

#sandiego #sundiego #sun #sunnysd #sandiegosun #sandiegoweather #sandiegobeach #pacificbeach #missionbeach #fyp #covetacademy

THE TIME WE RISKED IT ALL.
Okay, maybe not "all." But we were risking a lot. Today I want to share with you a story of when we took a huge risk and it did not turn out the way we had expected.

Signing a lease in the middle of a Pandemic!
THE TIME I RISKED IT ALL. Okay, maybe not "all." But I was risking a lot. Today I want to share with you a story of when I took a huge risk and it did not turn out the way I had expected.

"I was initially more fearful of the buildout of a new studio, the costs associated with it, the big initial investment, and coming out of pocket. I'm a saver so this was a little frightening to me. I calmed my fears by telling myself that I knew people still wanted what I had to offer. I was confident in my skills and knowing the confidence it gives to people. I knew that I had to make the investment and I couldn't let any amount of fear or excuse get in the way of that." -Taylor

"I was taken aback at first. I was coming to an end of an 8 year lease and had to decide to expand or start small again incase the economy didn't recover for awhile. It didn't take long to decide to go for it. Clients and interested students never really stopped contacting us. Taylor and I were in constant contact with each other and we knew that we couldn't let up. We couldn't slow down. As an entrepreneur, you have to:
#1 Have grit
#2 Take calculated risks
For me, pressing down on the break pedal isn't an option. Moving forward is the only option in life. Nothing good happens when you look backwards." -Cassandra

We signed our lease in Hillcrest in July 2020, opened up August 1 and came out of the gates on fire! When you make a decision, commit, and work hard, you WILL SUCCEED!

That's why I want you to take a step forward – today. Because imperfect action beats perfect inaction any day. Your step to take? Simply send me a DM. That's it. We'll chat privately there.

#hillcrestsandiego #hillcrest #sandiego #sandiegocoach #sandiegocoaching #businesscoach #sandiegobusinesscoaching #sdbusinesscoach #sandiegosmallbusiness #smallbusiness #shopsmall

We actually get this all the time, it is a completely valid fear! So here’s what I think and what Ive experienced. When you first get certified as a PMU artist, its exciting because you’re about to enter an exciting new career! But what nobody tells you about this industry as a whole is that its VERY DIFFICULT to do as a full time job!

I can help you get there faster with my training. For example, new clients are the oxygen to your business, included in all of our trainings Is marketing and business advice as well as indefinite support after you graduate! Text/ call us whenever, we are seriously here for you 24/7!

We also include a 3 month subscription of our online vault of videos/extra information in our Microblading training so you have literally everything you need to become a successful artist!

Finally, unlike other Permanent Makeup training, we require at least 6 weeks in between your course date and first live model date. This puts us above other training programs who give you the training, have you do your live model on the 3rd day which is mindblowing to me, they wish you good luck, and never look back.

You may be perfect for this training, and I would love for you to finally do what you love! DM me today to set up a FREE 15 MINUTE STRATEGY call so we can discuss all the details and see if this is a right decision for you.

#sandiego #sd #sandiegomua #sandiegopmu #sandiegopmuartist #sdpmu #sdpmuartist #permanentmakeup #pmu #mua

Whether you’re a stay-at-home mom who wants to earn her own money, someone who adores permanent makeup and wants to share it with the world, or simply in search of a new and exciting career or side hustle you’ll enjoy, our 1-3 day small group classes are perfect for you—and no experience is necessary.

This is your opportunity to make your own schedule, be your own boss, and earn good money, all while helping others look and feel their best, and having fun every step of the way.

DM me "GIRLBOSS" to get my FREE 5 steps to becoming a permanent makeup artist!

#girlboss #covetbeautystudio #covetbeautyacademy #sandiego #elcajon #lamesa #missionvalley #lajolla #torreypines #pacificbeach #missionbeach #oceanbeach #sandiego

It is not just about the price you pay for your eyebrows, you pay for the education, the skills, the chair your sitting in, the salon where you get your brows done, the social media pictures you are looking at, the material your arist is using, the communication before and after your appointment, and the list goes on…

STUDENTS… REMEBER: We are NOT responsible for a clients budget for the services that THEY are looking to book for. We are in charge of valuing our OWN worth and our prices? They are a reflection of that. Dont overvalue, and DEFINITELY do not undervalue yourself.

THIS IS YOUR SIGN, stop lowballing yourself and start charging your worth boss babe!

To potential PMU clients… TRUST ME when I say you will end up paying more money trying to FIX them if you are looking for the cheapest option.

Drop a 🤍 if you agree with this

#sandiegomicroblading #sandiegomicroshading #sandiegoombrebrow #sandiegoombrepowderbrow #sdbrows #sdlashes #sdnails #sdhair #sandiego #sd #la #labrows #losangeles #california

ARE YOU SITTING DOWN?

Ok get ready, what I am about to claim will change your life. THIS IS YOUR SIGN. Your dreams will not create themselves, and we are here to help you through it every step of the way.

If you are ready to sign up for any of our Academy trainings, or have questions, DM me today, I'd love to chat to see if we can help you with our courses.

#sandiegomicroblading #microbladingsandiego
#sandiegohairextensions #sandiego
#sandiegomicrobladingbrows #sandiegomicrobladingtraining

MOST IMPORTANT TIP EVER…. and no I am not exaggerating, you are actually not going to want to miss this one!

Artists… SAVE THIS POST FOR LATER

#microbladingartist #pmuartist #permanentmakeup #permanentmakeupartist #sdpmu #sdpermanentmakeup #sandiegopmu #sandiegomua #sdmua #microshading #ombrebrows #browsonfleek #browgoals #fyp

WE ARE COVET BODY SCULPTING
Welcome to our page! Our names are Taylor and Cassandra, owners of Covet Beauty Studio, trained professionals in Body
Contouring, Vacuum Butt Therapy, and Ultrasonic fat Cavitation.

No needles, no pain, no downtime, that's how we like it! Sculpt the curves you Covet- DM us now for more information on the services we offer!

#bodysculpting #bodycontouring #sandiegobodysculpting
#sandiegobodycontouring #sandiego
#noninvasivetreatments #ultrasoniccavitation
#radiofrequencytreatment #skintightening #vacuum therapy

How to Become a

PERMANENT MAKEUP ARTIST

Join Our Society

Join our Covet Society and learn the 5 steps to becoming a Permanent Makeup Artist.